What is SEO?
SEO stands for Search Engine Optimisation – basically SEO is about your online presence e.g. website or social media page being found by search engines.
In order to be found by search engines, a website must be developed with SEO in mind. Search Engine optimisation cover various elements from keywords, dynamic content, tagging images, links, social media connections.
All these elements must be optimised to improve your chances of being found by search engines.
In addition, SEO must be a continual process by website owners in order to maintain visibility online.